Vertical and business model
Each merchant is classified by industry and by how it sells, such as subscription or one-off payments.
Merchant Scanner / High-risk merchant leads
High-risk merchant leads, found while they are still new.
Merchant Scanner discovers newly launched gambling, crypto, forex, adult, dating, CBD and nutra merchants, analyses each website and scores the opportunity, so your sales team can reach them early.
VerticalGambling
StatusHot lead
Opportunity score92
- Sign-up flow
- Checkout
- Payment provider references
- Contact details
Illustrative example, not a real merchant.
The problem
High-risk leads go stale faster than any others.
Payment providers that specialise in high-risk verticals all chase the same new brands, so the weeks after a merchant launches matter most. A list bought from a broker or pulled from a static database usually reaches you after that window has closed.
Those lists also say little about the business behind the domain: whether the site is live, what it sells, how it charges and who to contact. Your team ends up doing that research by hand before the first email goes out.
What you get
A lead you can act on, with the evidence behind it.
Website evidence
The signals found on the merchant's own site: sign-up flow, pricing, checkout, subscription terms and references to payment providers.
Opportunity score
A score from 0 to 100 ranks every lead, so the strongest are reviewed first and hot leads are flagged for priority.
Contact paths
Email addresses and phone numbers found for the business, ready for outreach from the same workflow.
Coverage
The verticals payment teams ask for most.
Merchant Scanner can be configured for high-risk, standard-compliance or mixed acquisition strategies, and custom verticals can be added on request.
- Gambling
- Gaming
- Crypto
- Adult
- Dating
- Forex and trading
- CBD
- Nutra
- Subscription
- Custom verticals
How to read a lead
Signals, not verdicts.
Merchant Scanner reports what it finds on a merchant's public website. A high score is a reason to look closer; it is not proof of a licence, of processing volume or of approval.
The decision to onboard a merchant stays with your own risk and compliance team.
Questions
High-risk merchant leads: what teams ask.
What counts as a high-risk merchant?
In payments, high-risk describes industries with higher chargeback, fraud or regulatory exposure. Merchant Scanner covers gambling, gaming, crypto, adult, dating, forex and trading, CBD, nutra and subscription businesses, and can add custom verticals.
How fresh are the leads?
Merchant Scanner monitors continuously instead of publishing a periodic list. Merchants appear when they show commercial activity and are checked again as their websites develop.
Can we limit leads to the verticals we are able to board?
Yes. Leads can be filtered by vertical, and Merchant Scanner can be configured for high-risk, standard-compliance or mixed acquisition strategies.
Does a high score mean the merchant is approved?
No. The score ranks commercial opportunity from public website signals. Licence checks, underwriting and the onboarding decision remain with your team.
See what Merchant Scanner would do for your team.
Request a private demo and we will walk your team through the platform.